Nibbler SEO audit for indietours.ee
Summary
Overall7.2
The overall score for this website.
Accessibility8.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.3
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing4.1
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology8.6
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 10:42 on 2 May 2024 (BST).
Top priorities for website improvement
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation. (read more)
- Consider a leading website analytics solution, such as WebTrends or Google Analytics. (read more)
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear. (read more)
Twitter0.0
This website does not appear to be associated with a Twitter account.
- This website did not contain a link to Twitter.
- Sign up for a Twitter account and make sure it is linked to from your site.
Analytics0.0
0% of pages use analytics
No Analytics Solution
- None of this website is using any recognised analytics software. It is still possible to gather a great deal of information from webserver logs, however complete visitor analysis requires client-side Javascript or an image not found here.
- Consider a leading website analytics solution, such as WebTrends or Google Analytics.
- Note that this test can only detect recognised analytics solutions. If an analytics solution is new, obscure or used in a non-standard way (e.g. it has been customised) it may not be detected.
Meta tags2.0
- All pages include at least some metadata, but no pages have a description meta tag. The description meta data is important as it appears on Google's search result pages.
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Pages with no meta description
- Make sure that all the pages of this website include a meta description. If you don't include one, Google will choose a sample of text from the page to appear in the search engine result. By including a meta description, you can control how your search engine result will appear.
Meta Tags (name attribute)
| Page URL | Name | Content |
| indietours.ee/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| indietours.ee/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| indietours.ee/ | twitter:card | summary_large_image |
| indietours.ee/ | twitter:image | https://indietours.ee/wp-content/uploads/2023/10/EAS_SF_RGB_EST-copy-400x117-1.jpg |
| indietours.ee/ | google-site-verification | 913JPamlAcXjMgJVcG7XTd2KwdcGQvPAXdBkS8CcvJg |
| indietours.ee/ | google-site-verification | vH07AW5RPM4wWRJvbdzdAz-RDVhqTmx8ba6khRLPhQE |
| indietours.ee/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| indietours.ee/ | msapplication-tileimage | https://indietours.ee/wp-content/uploads/2023/07/cropped-koer1-270x270.png |
| indietours.ee/et/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| indietours.ee/et/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| indietours.ee/et/ | twitter:card | summary_large_image |
| indietours.ee/et/ | twitter:image | https://indietours.ee/wp-content/uploads/2023/10/EAS_SF_RGB_EST-copy-400x117-1.jpg |
| indietours.ee/et/ | google-site-verification | 913JPamlAcXjMgJVcG7XTd2KwdcGQvPAXdBkS8CcvJg |
| indietours.ee/et/ | google-site-verification | vH07AW5RPM4wWRJvbdzdAz-RDVhqTmx8ba6khRLPhQE |
| indietours.ee/et/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| indietours.ee/et/ | msapplication-tileimage | https://indietours.ee/wp-content/uploads/2023/07/cropped-koer1-270x270.png |
| indietours.ee/small-lapland/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| indietours.ee/small-lapland/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| indietours.ee/small-lapland/ | twitter:card | summary_large_image |
| indietours.ee/small-lapland/ | twitter:label1 | Est. reading time |
| indietours.ee/small-lapland/ | twitter:data1 | 17 minutes |
| indietours.ee/small-lapland/ | google-site-verification | vH07AW5RPM4wWRJvbdzdAz-RDVhqTmx8ba6khRLPhQE |
| indietours.ee/small-lapland/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| indietours.ee/small-lapland/ | msapplication-tileimage | https://indietours.ee/wp-content/uploads/2023/07/cropped-koer1-270x270.png |
| indietours.ee/dogs/.../ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| indietours.ee/dogs/.../ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| indietours.ee/dogs/.../ | twitter:card | summary_large_image |
| indietours.ee/dogs/.../ | twitter:label1 | Est. reading time |
| indietours.ee/dogs/.../ | twitter:data1 | 5 minutes |
| indietours.ee/dogs/.../ | google-site-verification | vH07AW5RPM4wWRJvbdzdAz-RDVhqTmx8ba6khRLPhQE |
| indietours.ee/dogs/.../ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| indietours.ee/dogs/.../ | msapplication-tileimage | https://indietours.ee/wp-content/uploads/2023/07/cropped-koer1-270x270.png |
| indietours.ee/dogs/dog-hikes/ | viewport | width=device-width, initial-scale=1, maximum-scale=1, user-scalable=0 |
| indietours.ee/dogs/dog-hikes/ | robots | index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1 |
| indietours.ee/dogs/dog-hikes/ | twitter:card | summary_large_image |
| indietours.ee/dogs/dog-hikes/ | twitter:label1 | Est. reading time |
| indietours.ee/dogs/dog-hikes/ | twitter:data1 | 6 minutes |
| indietours.ee/dogs/dog-hikes/ | google-site-verification | vH07AW5RPM4wWRJvbdzdAz-RDVhqTmx8ba6khRLPhQE |
| indietours.ee/dogs/dog-hikes/ | generator | Powered by WPBakery Page Builder - drag and drop page builder for WordPress. |
| indietours.ee/dogs/dog-hikes/ | msapplication-tileimage | https://indietours.ee/wp-content/uploads/2023/07/cropped-koer1-270x270.png |
Internal links3.2
- 6 links are weakly described. Common weak links include 'click here' and 'read more'. These links fail to describe the content the link points to.
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
Weak link text
- Consider using descriptive words or phrases (e.g. 'News', 'September 2012 financial results') in your anchor tag to benefit search engine optimisation.
- 81 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.1
88% of images have a clearly defined size
98 images are being resized by the browser
- Some images (12.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- One image is not in a web-friendly format.
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
Non Web-Format Images
Image URL Format Page URL indietours.ee/.../IMG_20210716_235125.jpg-e1698855731493-600x400.webp unknown
- Make sure all images on this website are JPEG, PNG, SVG or GIF format.
- 98 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Headings8.6
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
- A large number headings (27.0%) were found to be empty, or incorrectly defined. Empty or invalid headings are of no value to search engines and make a website less accessible.
- Make sure all headings have content which is relevant to the page of content.
Page headings detail
| URL | Heading | Level |
| indietours.ee/ | Kayak Tours | H1 |
| indietours.ee/ | Sleddog Tours | H1 |
| indietours.ee/ | We love it when you love it! | H2 |
| indietours.ee/ | Upcoming Tours | H2 |
| indietours.ee/ | Media about us | H2 |
| indietours.ee/ | Our Friends and Partners | H2 |
| indietours.ee/ | Clients About Us | H2 |
| indietours.ee/ | Follow Us on Instagram | H2 |
| indietours.ee/ | Let's create stories and memories together | H3 |
| indietours.ee/ | Our Passion | H3 |
| indietours.ee/ | Safety | H3 |
| indietours.ee/ | Tallinn Based | H3 |
| indietours.ee/ | For Everyone | H3 |
| indietours.ee/ | H&N Magazine | H3 |
| indietours.ee/ | Next Travel Magazine | H3 |
| indietours.ee/ | The Guardian | H3 |
| indietours.ee/et/ | Süstamatkad | H1 |
| indietours.ee/et/ | Kelgumatkad | H1 |
| indietours.ee/et/ | Meile meeldib, kui teile meeldib! | H2 |
| indietours.ee/et/ | Tulevad avalikud matkad | H2 |
| indietours.ee/et/ | Meedia meist | H2 |
| indietours.ee/et/ | Meie sõbrad ja partnerid | H2 |
| indietours.ee/et/ | Kliendid meie kohta | H2 |
| indietours.ee/et/ | Jälgi meid Instagramis | H2 |
| indietours.ee/et/ | Loome koos lugusid ja mälestusi | H3 |
| indietours.ee/et/ | Meie kirg | H3 |
| indietours.ee/et/ | Ohutus | H3 |
| indietours.ee/et/ | Tallinna sees ja lähedal | H3 |
| indietours.ee/et/ | Igaühele | H3 |
| indietours.ee/et/ | Ajakiri H&N | H3 |
| indietours.ee/et/ | Järgmine reisiajakiri | H3 |
| indietours.ee/et/ | Eestkostja | H3 |
| indietours.ee/small-lapland/ | Small Lapland Packages | H1 |
| indietours.ee/small-lapland/ | XOXO Forest Adventure, Sleddog Cuddles and Campfire Picnic | H1 |
| indietours.ee/small-lapland/ | Small Lapland Premium Tour for Groups | H1 |
| indietours.ee/small-lapland/ | Sled Dog Ride on a Sled or a 4 Wheel Cart | H1 |
| indietours.ee/small-lapland/ | Dog Ride with a Fat Scooter | H1 |
| indietours.ee/small-lapland/ | A Walking Hike with Sled Dogs | H1 |
| indietours.ee/small-lapland/ | Coming Soon in Summer 2024 | H1 |
| indietours.ee/small-lapland/ | Small Lapland | H3 |
| indietours.ee/small-lapland/ | Sleddog Adventures and Hiking Tours at Uuejärve | H3 |
| indietours.ee/small-lapland/ | Service Selection | H3 |
| indietours.ee/small-lapland/ | Service Selection | H3 |
| indietours.ee/small-lapland/ | Date & Time | H3 |
| indietours.ee/small-lapland/ | Select Service Options | H3 |
| indietours.ee/small-lapland/ | Your Information | H3 |
| indietours.ee/small-lapland/ | Tour details | H3 |
| indietours.ee/small-lapland/ | Payment | H3 |
| indietours.ee/small-lapland/ | Verify Order Details | H3 |
| indietours.ee/small-lapland/ | Confirmation | H3 |
| indietours.ee/small-lapland/ | Service Selection | H3 |
| indietours.ee/small-lapland/ | Select Service Duration | H4 |
| indietours.ee/small-lapland/ | How many adults? | H4 |
| indietours.ee/small-lapland/ | Questions? | H5 |
| indietours.ee/dogs/.../ | Christmas Photography Sessions | H1 |
| indietours.ee/dogs/.../ | More Information | H2 |
| indietours.ee/dogs/.../ | Gallery | H2 |
| indietours.ee/dogs/.../ | Photographer Hans Markus Antson | H4 |
| indietours.ee/dogs/dog-hikes/ | Sleddog Rides with Sleds and Four Wheelers | H1 |
| indietours.ee/dogs/dog-hikes/ | Sleddog Rides at Small Lapland | H1 |
| indietours.ee/dogs/dog-hikes/ | Make every moment count! | H1 |
Amount of content9.0
Rendering Chart...
- This website has an average of 860 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| indietours.ee/ | 3524 | 488 |
| indietours.ee/et/ | 3423 | 391 |
| indietours.ee/small-lapland/ | 15479 | 2320 |
| indietours.ee/dogs/.../ | 3647 | 519 |
| indietours.ee/dogs/dog-hikes/ | 3338 | 584 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://www.indietours.ee to http://indietours.ee. This is ideal.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Printability10.0
100% of pages are optimised for printing
- All of this website appears to be optimised for printing (using CSS).
Media specific CSS detected
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated April 27, 2024
- It looks like this website was last updated on Saturday, 27 April 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Fast, branded website audits
Insites creates professional website reports that can be shared with your clients.
How does Insites compare?
Nibbler | Insites | |
|---|---|---|
| Tests | 17 fixed tests | 50+ testsCovers SEO, SEM, Google My Business, reviews, social media and much more |
| Add your branding | No | Yes |
| Export & share | No | PDF & link |
| Lead generation | No | Embed on your site |
| Competitor audits | No | Yes |
| Test as a batch | No | Yes |
| Integrations + API | No | Yes |
| Multi-lingual | No | 20+ languages |
| Try it free |